Thought you needed a Leica to capture Iceland? Think again. Icelandair ambushed London to prove that the Land of Fire and Ice was impossible to make look bad, even if you are a total disaster behind the lens.
In an unapologetic guerrilla takeover by UNCLE, we hit the streets with massive gritty 4-sheet blocks and clings in the most “off-limits” spots—from Tower Bridge to Buckingham Palace.
The prize? A 10-day all-expenses-paid trip to the island, with the winner’s photography featured in a global campaign. The catch? You must have zero talent.
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04.26 Icelandair
