Hoka

When Hoka set out to make waves in London with the launch of their first European store, they didn’t just open a shop—they created a movement. The Run Stop Corner Shop, with its clever twist (“stopping optional, running shoes mandatory”), was designed to grab attention and get people talking.

We blanketed the city with striking large-scale displays and flyposting in high-traffic hotspots, ensuring Hoka’s debut wasn’t just seen—it was felt.

But this campaign was about more than visibility. It was about creating a moment. We sparked curiosity, ignited conversations, and ensured the buzz spread far and wide—leaving a lasting impression that kept London running back for more.