Goldwin arrived in Europe by putting London at the centre of the frame. To mark the opening of its European flagship in Soho, the brand took over the streets around it with a minimal, stripped-back flyposting campaign that mirrored the precision of the product itself.
Running across 4 sheets and 4 sheet blocks, the work featured pared-back studio imagery of groups and individuals styled in Goldwin outerwear, overlaid with the line “Come Together, London.” The repetition of creatives and composition built scale, while the calm, functional aesthetic cleanly cut through the visual noise of London. This isn’t Goldwin shouting for attention, but confidently taking their place – courtesy of UNCLE.
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02.26 Goldwin
Goldwin
