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Glow Recipe

New York

Glow Recipe’s campaign was shining from inside to out across the city of New York in celebration of their anonymous open casting campaign, which showcases a diverse range of selected models making bounds for the inclusivity movement. Their playful message ‘Dew You, celebrate your most confident glowing self’ stood out in accompaniment to the vivacious pink colour chosen to stand out amongst the grey. They shared this campaign on their socials to take their campaign into the digital.