Australian beer brand Foster’s is encouraging British men to say ‘Love you’ to their friends with sweary can gifts, because “proper mates don’t use proper names”.
With 4 sheet blocks, UNCLE brought the campaign to London – where “all the bros affectionately known as Richard Head” could show they care about their mates.
Featured in Campaign Magazine’s creative highlights.
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03.26 Foster’s
Foster’s: Love You Cans
