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08.25 Florence and the Machine: Everybody Scream
To tease their hotly anticipated comeback and sixth studio album, Florence and the Machine ran a dramatic two-part fly campaign across London. The first visual features Florence screaming into a hole in the ground, wearing a floaty red dress. The second is layered with gothic text that reads ‘Florence and the Machine Everybody Scream,’ in honour of the new single. It’s a quintessentially theatrical return to the spotlight for Florence that sent fans on a hunt across the city for the posters.
