The AO Arena in Manchester have launched a new campaign with the rallying tagline ‘Feel the buzz, feel the energy, feel electric’. This dynamic phrase coupled with the neon snapshot style of visuals on the posters worked well on the streets. The framing of the creative acts as a portal into the venue, creating a bridge between the streets and the arena. UNCLE hit streets hard with posters to grab attention and give the iconic venue the spotlight it deserves.