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10.24 Dr Martens
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Dr Martens

CITIES: London

Dr. Martens, an icon of rebellion and self-expression, sought a reboot with UNCLE while staying true to their roots. The campaign balanced heritage with modernity, capturing the brand’s timeless spirit. We took things to the extreme with megasites, paste ups and blocks citywide. Designed for the streets of London, its bold simplicity turned heads with ease.

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