Dave: The Boy Who Played the Harp

After four years of silence, Dave has just returned with The Boy Who Played The Harp. It’s an introspective comeback for the UK-rapper. Softer in sound yet sharper in message, it’s a story of reflection, growth and mastery, told by the kid who started it all – still searching for harmony in the noise. UNCLE and Neighbourhood Recording made sure the streets were ready for this welcome return with a campaign split over two phases. Phase one showcased the artwork’s poetic visuals, while phase two saw portraits of Dave and the album’s co-collaborators in a campaign that felt more like presence than promotion. A reminder that sometimes the loudest thing in the city is quiet confidence – and no one carries that better than Dave.