Carlsberg threw out the playbook with their “Goal Posters” campaign. Instead of focusing on star players and major productios, they turned the city into instant football pitches across London and Manchester. The rules were simple: grab a ball, bring a mate, and take over the street.
Working alongside lead creative agency Fold7 and experiential agency Hyperactive, UNCLE transformed megasites in three key hotspots and encouraged participation beyond the screen.
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07.26 Carlsberg
