UNCLE went hand in hand with Bottega to celebrate 50 years of the iconic Intrecciato leather weave. We flyposted London from East to West with a campaign designed to connect people across all backgrounds, cultures, and contexts.
Rolling out in two phases, the campaign first teased the audience by showcasing only hands, before building to a grand reveal of the faces behind the brand — including Julianne Moore, Tyler, The Creator, Dave Free, Shu Qi, and more.
Monochromatic photography staged a dialogue between maker and wearer, hand and mind – and we did the rest.