Boards of Canada: Inferno

Months after teasing their return, Boards of Canada plunge straight into the blaze.

Rolled out in three phases, the campaign first introduced enigmatic faces, gradually brought them to light within an escalating disco vibe, and finally landed the launch of Inferno — immersing audiences in an optimistic universe.

Arriving at the peak of the UK’s apocalyptic heatwave, the release delivered a sonic mirror to a world on the brink and stepped forward as an urgent interrogation of contemporary society.

UNCLE drove this home across Manchester and London through 4-sheets, B2 blocks and paste-ups, turning the streets into a stark manifestation of the future.