Bedhead have highlighted the voices of three inspiring women for their ‘Stay Headstrong’ campaign. The project throws away the rulebook hoping to inspire a break from societal norm, citing the 90s as an era of freedom. The models selected champion this ideal; featured are the unapologetic grime artist FFSYTHO, brazen comedian Lily Philips and gender equality activist Lucia Blayke. UNCLE spread the word with flyposters in London’s most visible sites.