Beamroom, officially launched its online sunglass retail platform, redefining eyewear as a cornerstone of personal style.
Built to showcase avant-garde and emerging independent labels alongside established favourites, the brand brought together a global and curated collection to give eyewear dedicated home of its own.
To make an instant splash across New York, UNCLE hit the streets, posting 36″ x 24″ posters to spotlight Beamroom’s bold vision.