Barbara Sturm’s latest campaign took over the streets of New York with an impact heavy wildposting campaign designed to capture attention in one of the world’s busiest urban landscapes. Strategically placed across key neighbourhoods in Manhattan, the campaign maximised visibility amongst trendsetters and beauty enthusiasts. The carefully curated locations ensured that the brand’s message reached its target audience, generating buzz and reinforcing its presence in the luxury skincare market.
This campaign exemplifies the power of hyper-localised outdoor advertising in driving brand awareness and engagement. By selecting high-footfall areas and tailoring placement to align with consumer behaviour, the campaign not only increased exposure but also created a sense of exclusivity and desirability. For brands looking to make a statement, a customised wildposting strategy can be a powerful tool in capturing attention and leaving a lasting impression.
