Astrid & Miyu

To launch its new ‘Stack Curator‘, inviting people to curate their dream arrangement of ear piercing jewellery, Astrid & Miyu collaborated with UNCLE on a punchy flyposting campaign across London and Manchester. Known for its innovative and personalised approach to jewellery, Astrid & Miyu was founded in 2012 by Connie Nam who was tired of stale jewellery brands. With a set of B2s, 4 Sheet and megasites, the striking campaign featured a magnified ear decorated with an array of beautiful jewellery pieces that invited passersby by to get close and imagine what their ear stack could look like, sparking intrigue for this new tool.