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Air Max

London

UNCLE canvased Nike’s stark, contrast creative across the streets of London in anticipation for Air Max Day, falling on the 26th of March. The shoe is arguably their most iconic release over the decades and felt an appropriate addition to style districts Hackney, Peckham and Soho. Featured in the campaign is the air max 95 – a design inspired by 90s aesthetics – which mixes ‘unbelievable comfort with fast paced style’ that suits the needs of many a city dweller.