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01.26 Free AF
Free AF
Playful and provocative, Free AF set out to reframe what non-alcoholic culture looks like on the street. Swapping clichés around sobriety for attitude, the brand’s “Get Drink On Life” messaging celebrates moments and experiences without the alcohol. To welcome the range to UK shelves, UNCLE and Excite OOH took the bold AF visual language into the streets. Checkerboard flyposters collided photography, typography and humour, inviting passersby to rethink what “getting drunk” really means.
