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01.26 Free AF
Free AF
Playful and provocative, AF Drinks set out to reframe what non-alcoholic culture looks like on the street. Swapping clichés around sobriety for attitude, the brand’s “Get Drink On Life” messaging celebrates moments and experiences without the alcohol. To welcome AF Drinks to UK shelves, UNCLE took their bold visual language into the streets. Checkerboard flyposters collided photography, typography and humour, inviting passersby to rethink what “getting drunk” really means.
