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Adidas 2024

London

Adidas teamed up with London’s skate brand Always Do What You Should Do for a second collaboration and campaign. We were happy to facilitate another street showcase by bringing that transfixing blue artwork to the key hotspots across London. This ‘very sleek stepper meant to be worn’ is a head turner whilst still preserving classic style elements pulled from both brands. Whilst the campaign made waves throughout the city, it was the standout display at our Brick Lane megasites that captured everyone’s attention.