Founded in Manchester, Adanola is designed to be as versatile as your lifestyle. Whether you’re running, running errands, or just running late, each piece is designed so that you feel your best while doing so. In the heart of New York, UNCLE brought Adanola’s athletic-heritage meets street-essence message to life. Taking over the walls and facades of Manhattan and Brooklyn, the campaign leaned into Adanola’s minimalist branding, with each poster acting like a scene from the collection. Simple, strong and everywhere.