A$AP Rocky: DON’T BE DUMB

A$AP Rocky’s Don’t Be Dumb isn’t just a traditional album but rather a fully realised creative universe. It’s a welcome return to old school A$AP, existing within the world of Tim Burton – who helped illustrate the album artwork. Built some 8 years after his last album, the project is an eclectic body of works that encompasses a whole lot of genres, and allows for A$AP’s alter egos to shine. To bring A$AP’s world into physical space, UNCLE translated Burton’s hand-drawn characters and warped visual language onto the streets. Stark DON’T BE DUMB typography sat alongside distorted figures, checkerboarding and colliding into moments that live online and offline.