So, where is your head at?
Boiler Room recently announced a daytime open-air festival at London’s Burgess Park with the legendary English duo, Basement Jaxx.
UNCLE worked with Boiler Room to mark the occasion with a takeover of London’s streets. Large posters read “WHERE’S YOUR HEAD AT?” – a nod to the 2001 era-defining anthem – and were placed alongside imagery of the iconic monkey from the music video. The result was a campaign that stopped passersby in their tracks and pulled them straight into the energy of a noughties nightclub.
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02.26 Boiler Room: Basement Jaxx
