Award-winning artist, designer, and creative director Jason Naylor has a pretty impressive background. With clients including Guess, Xbox, Fenty and Space NK, Naylor was previously working in the Creative Department of MAC Cosmetics and brings that flair for colour to his art. For our collaboration, he crafted large-scale typography featuring phrases like “Love you miss you” and “You are my magic” and “You feel close even though you’re far” with colourful lettering, bold backdrops, and plenty of clashes.
The project was pasted on the streets of New York City during the first lockdown, an attempt at uplifting the citizens during a dark, gloomy time. Naylor is passionate about spreading life and colour across his own projects and the world. Based in Brooklyn, he has a BFA in graphic design and runs his own studio. According to his website, his work contains messages of love and positivity because he believes “that kindness is the key to success”. Working across all types of media, Naylor has won awards for his work.
Speaking to Roger Smith, Naylor said that his passion for street art is deep-seated, but that he was scared to try it until he had to. He said that he was asked to create a mural for Microsoft for their SXSW installation when “The wall graphics fell through. It was very last minute, and I didn’t have time to worry about tools.” He added that street art is therapeutic: “Painting in the street, in public is the most meditative place I have. Despite being in public, it’s a very peaceful, magical place I go when doing it. I love the energy of people watching, it energizes me to stay focused and productive. The process can be gruelling, going up and down a ladder all day, but it’s very rewarding.”