The Original Wildposting Company

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Anonymity and intrigue form the perfect storm for Chicago based artist DONT FRET.

London, New York

Anonymity and intrigue form the perfect storm for Chicago based artist DONT FRET. His signature illustrated portraits feature a combination of witty remarks rooted in societal commentary and humour. DONT FRET has been able to carve out a place in the zeitgeist that takes advantage of modern-day oversaturation by offering refined and funny critique.  

DONT FRET got his start with paste ups and murals so a collaboration with UNCLE felt like a natural fit. We got to work bringing a selection of his pieces to both New York and London. The collaboration features four designs that blend irreverence with thought provoking sentiment – in a world more introspective than ever, his sharp takes feel relevant without being intrusive. 

His selection of artwork worked well in the fast-paced cities as a visual break for passers-by. He used sarcasm to pose a question to a smiley face – “What is he so goddamn happy about?” in New York whilst across London he was equally tongue-in-cheek playing with politics and voting habits as well as a metaphoric fly and light – “I know it will kill me but I can’t resist it…”. Perhaps his most famous motif is portraiture and his final offering features a face behind a wall quoting “What are you hiding from? I am hiding from myself”. The collection sees DONT FRET sparking conversation on the streets – winking as he goes. 

This is a collaboration with Flying Leaps who are constantly bringing forward thinking artists and their work to light. Check out their website for more on DONT FRET and other upcoming artist spotlights. 

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