Two iconic brands, Adidas and i-D, became one recently in New York to relaunch the iconic Superstar II. Both rooted in youth culture, the collaboration aimed to reconnect the Superstar with the communities that shaped it.
UNCLE rolled out an extensive wildposting takeover in downtown New York, layering walls with a grid of striking black-and-white faces that is unmistakably i-D. To anchor the campaign into the neighbourhood, we built a bespoke newsbox – an object rooted in the pavements of New York – but redesigned to feel like an artefact of the Superstar universe.
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11.25 Adidas x i-D Magazine
