work
07.25 On Running
Trainer innovators On went big for the Cloudsurfer Max, a.k.a The Big Softie, teaming up with UNCLE on a London-wide flyposter campaign that put a spotlight on the sleek design and performance-driven engineering of their shoes. With unmistakably bold visuals plastered across our megasites, including a human-sized trainer, the campaign stopped people in their tracks and inspired Londoners to run.
