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UNCLE’s most ambitious campaign yet with Pure Dating made waves on the streets of Paris with a cheeky and refreshingly honest take on app-based dating. Their ‘wink and you’ll miss it’ creative approach cleverly tapped into the unspoken truths of modern romance, sparking curiosity and conversation in equal measure.
From wild posting, projections, the metro, clings, ambient, storefronts, the campaign owned the urban landscape. At its heart was a bespoke, after-hours event that lit up the Parisian night – bringing the brand to life in unexpected and unforgettable ways.
