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ASICS x JJJJound

New York

The Asics x JJJJound collaboration is the sneaker steal of the summer. With a shared passion for research and development, the opportunity to join forces was obvious. Together, ASICS and JJJJound reinterpret the GEL-KAYANO-14’s retro running shape with its heavily-referenced 2000s aesthetic. We’ve been wild postering New York with their trendy minimalist campaign imagery all throughout the city.