When Farm Rio partnered with Adidas for their latest collection, they wanted more than just visibility—they aimed for cultural integration. To make a statement, they launched a high-impact projection campaign displayed across two prime locations, using dynamic video content that blended fashion with the city’s energy. The result was an unmissable presence on the New York skyline, transforming the campaign into an experience.
By integrating striking visuals with strategic placement, the campaign became part of the urban landscape, ensuring maximum engagement. Rather than relying on static imagery, the use of motion and colour made the collection feel alive, seamlessly connecting with passersby in a way that felt organic and immersive. This approach not only elevated brand awareness but also reinforced the idea that modern campaigns should integrate with the spaces their audiences inhabit, creating moments that feel natural yet impossible to ignore.
