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Papier

London

Bringing PAPIER and paste to the streets in style.

We took London by storm with a vibrant wild-posting campaign that transformed the cityscape, reaching from the bustling alleys of Soho to the chic avenues of Notting Hill. The streets were drenched in a sea of pink. With bold checkerboard artwork and striking visuals, Papier made its guerrilla debut, turning urban walls into art galleries and sparking curiosity everywhere.

Paste-ups and mega posters strategically claimed high-traffic spots, blending bold design with minimalist impact to create a head-turning spectacle. The campaign’s clean, confident aesthetic embodied the spirit of Papier: bold, stylish, and unforgettable.