Vivienne Westwood and Palace have come together to launch a collection that merges streetwear with a distinct British heritage, celebrating the rebellious spirit that defines both brands. Originating from a shared ethos of defiance, this collaboration took centre stage with bold showcases in New York and London, capturing the essence of their unique aesthetics.
In an effort to make a statement and stand out, they opted for a less conventional format, sparking conversation and intrigue throughout the fashion world. By breaking away from the norm, they’ve crafted a campaign that doesn’t just follow trends—it sets them.
This was followed up with a poster campaign in New York and London because leveraging a variety of formats, including ambient displays and posters, ensures a lasting impression with consistent visibility over time.