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Chanel

Manchester

UNCLE was part of the framework during the large-scale takeover couture powerhouse Chanel orchestrated in the Northern Quarter of Manchester this winter season. The city street became the catwalk itself, with our posters running the length of the hoarding surrounding the guests. The brand created a plethora of video content that infused all elements of the show into a fully realised vision, with UNCLE’s posters grounding the show’s theming.

Attended by the likes of the Kristen Stewart, the Gallagher children and Alexa Chung – the latter of which using our posters as a backdrop for her Instagram post referencing show. The culmination of press, celebrity and influencer coverage is telling of the visibility tangible media can provide for a brand.