Adanola struck hard once more, dropping an exclusive collection designed in collaboration with the style icon Hailey Bieber. Blending the grace of a ballet rehearsal studio with personalisation and the everyday uniform.
Taking the aesthetic to the streets, UNCLE spread the rehearsal studio spirit across New York, deploying 72″ x 48″ formats throughout the city. With Hailey Bieber as the face of the campaign, the posters injected the soft grace of dance into New York’s streets.