Designed to capture every subculture within the community of queer, bisexual and lesbian women, dating app HER launched a campaign celebrating diverse identities around the core message “Every sapphic type. Yes, even yours.”
UNCLE posted a combination of 4-sheets, B2s and paste-ups across key gaybourhoods of London. Plastering authentic community labels – from “butch4futch” to “raging lesbian”- straight onto the streets.
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10.26 HER Dating App
