Over 50% of perimenopausal women are still told their symptoms are “all in their head.” Flo said enough.
To launch their ‘Make Dismissal History’ campaign, the healthtech giant teamed up with author Elinor Cleghorn to drag centuries of medical neglect out into the open.
UNCLE took the battle to the streets of New York, posting 72×48 billboards with the exact labels used to silence women for generations: ‘Hysterical.’ ‘Evil.’ ‘Mid-life crisis.’
work
09.26 FLO
