More than two decades after Practical Magic, Sandra Bullock and Nicole Kidman reunited as the iconic Owens sisters. Just as the family travels to the UK to confront their past, the film arrives on British shores, bringing the story straight to local audiences through posters displayed nationwide.
Through a dedicated issue by Notion Magazine, the launch explored how the witch movement has evolved into a modern cultural phenomenon across fashion, music, and the internet.
UNCLE brought the magic to life across the UK streets with B2s and 4-sheets.
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09.26 Practical Magic x Notion Magazine
