Carlsberg brought football back where it belongs with their ‘Goal Posters’ campaign. Instead of focusing on star players and major productions, they turned the city into instant football pitches across London and Manchester. The rules were simple: grab a ball, bring a mate, and take over the street.
Instead of another football add in a crowded season, Carlsberg and UNCLE transformed megasites in three key hotspots and encouraged participation beyond the screen.
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07.26 Carlsberg
