Heinz Mayo transformed London’s food scene with a playful twist. Launching the Heinz Mayo AutoMayoMat, a self-serve sandwich automat in the heart of Soho, they offered fresh creations during a limited two-day pop-up.
UNCLE coated the surrounding streets in B2 posters, feeding tasty visuals to hungry londoners. This sharp campaign started conversations and disrupted the daily lunchtime ritual.