Drama Call and Adidas Originals just dropped a masterclass in local storytelling: the “Head North”. They took the Superstar II and bled Manchester into the design, using Metrolink turquoise and hidden street maps to reward the locals.
UNCLE plastered every 4-sheet in sight until the city turned “Drama” blue. By March 22nd, the city stopped looking at the posters and started wearing the shoe.
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03.25 Adidas x Drama Call
