When a song changes the trajectory of a life, you don’t just release it – you plaster it across the capital. To announce Niall Horan’s latest single, Dinner Party, UNCLE made an impact with a 4-sheet flyposting campaign.
UNCLE celebrates this meeting between Niall and Amelia right in the heart of London’s streets. We used the raw power of physical posters to make the March 20th drop impossible to miss.