For its latest campaign, Monica Vinader has tapped English singer/songwriter Sienna Spiro to front the premium jewellery brand. In a series of intimate, performance-led visuals – shot between stillness and sound – the imagery captures Spiro wearing select pieces naturally and comfortably.
Concentrating on West and Central London, UNCLE let the campaign sing out with a flyposting rollout across a mix of small and large formats. Black-and-white, warmed-toned portraits turned city walls into a stage, letting the collaboration speak where London moves most.