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01.26 A$AP Rocky: DON’T BE DUMB
A$AP Rocky’s Don’t Be Dumb isn’t just a traditional album but rather a fully realised creative universe. Built in collaboration with Tim Burton, Danny Elfman and Winona Ryder, the project fuses hip-hop with gothic surrealism – positioning Rocky as both artist and world-builder. To bring A$AP’s world into physical space, UNCLE translated Burton’s hand-drawn characters and warped visual language onto the streets. Stark DON’T BE DUMB typography sat alongside distorted figures, checkerboarding and colliding into moments that live online and offline.
