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12.25 Tekla
With its calm minimalism and tactile comfort, TEKLA’s world has arrived in London. It’s their first UK store, opening on Marylebone High Street. To introduce the space, UNCLE worked with TEKLA to roll out a wildposting campaign that translated the brand’s serene visuals directly onto the streets. Across neighbourhoods in Central London, walls were covered with 4 sheets, showcasing TEKLA’s signature essentials. Each placement paired product photography with the store’s new address, creating a moment of stillness within the city’s visual noise.
